Airline Marketing
Details
Upon completing this course you will have the skills to Interpret and understand your customers needs and how to segment your targeted markets. Also how to exceed your customers expectations with product innovation, product quality and efficient distribution. You will learn to develop creative and cost effective marketing strategies
Topics
What you will learn
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The evolution of technology and its impact in customer engagement and marketing methodologies
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Developing marketing processes and strategies in alignment with organizational objectives
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The current airline business environment and its impact on airline marketing
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Impact of technology on distribution and communication channels
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Best practices including social media
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Market environment scanning and market research methodologies
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Developing a marketing plan and strategy in a case study approach
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The Marketing Mix like Product
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Place and how to satisfy the needs of your target audiences
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Airline alliances and marketing: benefits & drawbacks
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Practical strategies for managing your marketing plan efficiently.
Duration
55 Hours (2.5 Months) | 2 Hours Alternate Days
